We set out with a bunch of focus groups suggestions, but actually identifying and making an appointment with the beta (and gamma) residents in question was much more difficult than we first expected it to be. People loved the idea, no doubt about that, but they did not necessarily consider it an option for themselves and their working situation. We ended up with 3 actual interviews and a line of upcoming Skype interviews. The final participants were a crowd of kick-ass cool people who all had something clever to say about the MZ initiative. Data is not reviewed in this writing, but we were surprised, and thrilled, to experience an enormous support and commitment even though the informants had different relationships to Klitmøller, to the act of surfing and to the IT and communications industry.