Case # Deskowitz Amsterdam

The last minute, before leaving Amsterdam, I had the chance to visit Deskowitz and talk to one of the two co-owners Bram. Unfortunately, he was short of time, so neither the interview nor my stay in the space were very extensive. The reason why I wanted to go to Deskowitz and not to one of the many other coworking spaces in Amsterdam was the operationalized ambition of running a self-managed coworking space. This I made out of a Dutch web site so of course I was anxious to know if I had mistranslated the concept.

Like at The HUB Amsterdam, I had to buzz my way into the building of Deskowitz - an old public redstone house with views to the Museum Park. Though the entryway clearly belonged to Deskowitz, as did the rest of the ground floor facilities, I had to ring the door once more from the authentic station-like hall. Inside, talking to Bram, I once again found myself in a light, high ceilinged space furnitured with recycled materials though this one was separated into 3 commons with both private and public desks.

The significant difference between The HUB Amsterdam (or any other HUBs for that matter) and Deskowitz is the managing aspect. At the HUB Amsterdam coworker contact, visitor contact and administration were operated by hosts or managers present on a daily basis. At Deskowitz the owners attempt to eliminate all human expenses and transfer all the managing operations to the online services. To benefit from these services, though, you have to be a member and to be a member you have to be approved as such - by the owners. This leaves no space for daily visitors, but where The HUB Amsterdam did not promote the daily offers to preserve the community feeling among the more permanent residents, Deskowitz has not yet taken in daily guest due to the amount of administration.

The atmosphere of Deskowitz was relaxed and quiet - each coworker concentrated on their own business. I left quickly, regretting not to have more time with Bram, but relieved to have been to 3 so very different spaces in Amsterdam. Next stop Portugal.

Deskowitz-hallway
Deskowitz-hallway
Dekowitz-entrance
Dekowitz-entrance
Deskowitz-desk
Deskowitz-desk
Deskowitz-kitchen
Deskowitz-kitchen

Case # The HUB Amsterdam

On my second day in Amsterdam I rode my bike along the canals towards Westerstraat, which is a flea market street buzzing with traders, tourists and immigrants even on an ordinary Monday morning. My destination was the HUB Amsterdam, which is one of the coworking spaces related to the global HUB organization present in more than 30 cities across all 5 continents: http://www.the-hub.net/# The HUB Amsterdam did not announce its location other than by house number and a small door sign leading me to think the place could not be in need of public promotion. Once I got inside the distinguished entryway I reached a locked glass door, and realized surprisingly that for me to enter the HUB Amsterdam I not only had to ring the doorbell, I also had to wait for a host to come and pick me up at the ground floor.

Almost embarrassed by the formality of my reception I followed the host Somaye to the 3rd floor of the fancy building, where she guided me through the high-ceilinged hallway to the main room of the coworking space, a large common with green plants, comfortable office chairs, organically shaped desks made with recycle materials and natural sunlight illuminating the space through huge windows facing both the streets and the opposite site of the building (no doubt someone had been thinking about anti-stress decor while furnishing this place!).

I could go on about the interior design of The HUB Amsterdam (I even think I spotted the dining table as a Piet van Eek piece while chatting with some of the coworkers over lunch), but after being seduced by the pleasant decor, soothed by the sound of water running through the self-managing lettuce gartnery and politely greeted by whomever I addressed, I began to feel misplaced. Perhaps because of my anthropological agenda, my observational attitude or my protruding belly I felt all eyes on me, but as conversation (or interview I would rather call it since the formal and discrete manners of my host did not vanish throughout my visit) unfolded I noticed that, for me at least, the HUB Amsterdam seemed very closed in on itself despite the number of 350 members.

The HUB has an overall theme of sustainability, the official objective description being: The HUB is designed to facilitate the creation of sustainable impact through collaboration. Therefore all HUB members has to work with sustainability or some aspect of the concept resulting in a formal take in of coworking applicants. We plan to do a similar procedure to ensure the matchmaking potentials and the professional community of our coworking space (in the specific case of Klitmøller), but where The HUB Amsterdam did not seem to be too concerned with filling out their space, the flow of beta-residents is crucial to the conceptual survival and economic sustainability of the space we plan to create. My HUB experience lead me to reconsider the social mechanisms of a coworking space and the alfa-, beta- or gamma-residents it is designed to serve. How do we create a space as pleasurable and work encouraging as The HUB Amsterdam, while we also signal openness, cooperativeness and social interest towards the beta-residents, the daily visitors, the researchers, the students or whomever entering the MZ1 from the outside?

Cleaning my coffee cup in the open kitchen, wrapping myself up again and greeting my friendly host politely goodbye before exiting the fancy building again, I wondered about the response I would receive on the follow up questions I felt was appearing in my information overloaded head.

hub-hallway
hub-hallway
hub-open kitchen
hub-open kitchen
hub-events
hub-events
hub-lettuce gartnery
hub-lettuce gartnery
hub-the ones
hub-the ones

Case # NDSM Shipyard Amsterdam

On my way to Portugal, I decided to elongate my stopover in Amsterdam to check out some of the more metropolitan coworking spaces. I knew from my research that coworking in Amsterdam is a popular office solution in a city where square meters are very expensive due to the density of the urban population. Some public amsterdamse coworking spaces even offer their services for free in the attempt to address the enormous need for deskspace among students, creatives, freelancers, self employed and small business owners. Walking through the old city in the Sunday morning sunlight, I could not help to think that I might have been wrong about going to Amsterdam. Without offending anybody you could say that Dutch people and Danish people are very much alike. Both our languages are kind of funny sounding and unknown to the rest of the world, our countries are flat and has only a few serious surfing destinations, our capitals have a good infrastructure, millions of bikes, very pretty people, water all around and a creative industry that marks itself in our national economy. But even though the Dutch nation reminded me so much of the Danish, it did not seem relevant in the context of The Matchmaking Zones and the effort to make a generic blueprint designed to solve the challenges of a rural creative industry.

I quickly made my way through the city and got on board one of the small free ferries pendling back and forth between the Central Station and the cityscape on the other side of the IJ. Wanting to get away from the tourist crowds and into the “real” Amsterdam, I was almost relieved when I found myself alone on a deserted harbourfront watching everybody else purposefully drift away into different directions. Since I on board the ferry had spotted the 4 enormous letters signifying the item of my interest to the place, I knew I was in the right location, and chose to follow behind some grommits on skateboards who - I assumed - were aiming for the skate park inside the NDSM Shipyard.

Tracking the small skaters I entered a graffiti covered heavy iron door, walked through an enormous “stripped off purchase” ship construction hall towards a broad wooden staircase leading me to the skate park - a construction that seemed to be hanging from the 50 feet ceiling only connected to the concrete ground with some iron pillars. By the top of the stairs, I found myself in a skate arena among patiently waiting parents all occupied with their tablets. I was entertained by the organization and discipline of what went on inside the skate area, but considered my presence a little awkward without my own child to watch over, so I left the noises of the wheels against concrete and went back down to re-enter another heavy iron door.

Here I found what appeared to be the coworking society of the NDSM. Today was Sunday, though, and nobody was there besides me, or at least so I thought. The place was so big, I would not know if anyone else was there. I walked down a broad diagonal path with two storeys improvised workshop spaces on either side. All materials looked recycled, creating a makeshift design probably changing by the day. In and around the shipyard I encountered all types of recycle solutions, signs of previous events, old Volkswagen busses, autonomous gardens and other mixes of things left behind for someone or something to give it a new meaning.

For me, though, the experience was pervaded with an absence of meaning. I found myself a little lost, not even enjoying the autonomy of the place since nothing gave away the atmosphere I had expected to find. Deciding to return for more volume the following day, I escaped the empty space and aimed for the nearby Noorderlicht Café. In the warm, cozy light inside the old green house I regaled myself with chocolate cake and super-hot coffee. This place was addictive and if it was not for the other items on my list, I would have stayed throughout my 48 hours in Amsterdam.

On my return to the NDSM Shipyard, I did not become much more informed. Again I was only discretely greeted and remotely answered. Today, though, there were activities going on in the building, loud noises from grinding machines, welding and trucks. It was obvious that the place is primarily occupied by artists’ studios, workshops and ateliers, and the few constructed rooms housing people with computers were closed almost ceiled (maybe to create less disturbance for the residents).

The NDSM Shipyard is an old industrial area transformed into a workspace for creative industries and a skate park for the public of Amsterdam. You can compare the place to Christiania, The Meat District on Vesterbro or The Institute in Aarhus, but bottom line is: people do not resident here (as in having their home here), they work here (including all perceptions of the term work). At least so it seems. The place is very raw, very secretive, and undefinable. There are no central office, hardly any name sign on the doors, if the door is actually a door, and the web page is mastered in a chaotic mixture of English and Dutch.

I took the ferry back on my yellow amsterdamse bike concluding to myself that the NDSM Shipyard definitely was a metropolitan experience high lightning the autonomy and anonymity of the user of urban spaces.

NDSM-entering the shipyard
NDSM-entering the shipyard
NDSM main entrance
NDSM main entrance
NDSM buildings inside buildings
NDSM buildings inside buildings
NDSM map
NDSM map
NDSM Café Noorderlicht
NDSM Café Noorderlicht
NDSM brownie-licious
NDSM brownie-licious
my yellow amsterdamse
my yellow amsterdamse

Where2go - planning the research trips

Coworking spaces appear all over the planet and they all have some sort of significance in the development of the global trend of coworking. In the context of the MZ project the challenge was to find coworking societies which in some way or another had similarities to our concept or the location in which our concept was to be explored. After researching the internet through out the world of coworking, my attention kept returning to the case of Óbidos, Portugal, and the peninsula of Cornwall, Great Britain. Both places are European, their main source of income is tourism, beaches and nature are some of their major attractions, incubation of creative business are locally facilitated and they each hold a strong iconic image at a national level. The common denominators are many, yet we have not found any concepts offering actual matchmaking the way we intend to do it. The idea of “working holiday” is crucial for the current perception of traveling tourists, and we are exited to learn how the two top priorities places among the selected tourist destinations understand the concept of “beta-tourism”.

The focus group interviews

Jakob-wisnewski_focus-group-copenhagen
Jakob-wisnewski_focus-group-copenhagen

We set out with a bunch of focus groups suggestions, but actually identifying and making an appointment with the beta (and gamma) residents in question was much more difficult than we first expected it to be. People loved the idea, no doubt about that, but they did not necessarily consider it an option for themselves and their working situation. We ended up with 3 actual interviews and a line of upcoming Skype interviews. The final participants were a crowd of kick-ass cool people who all had something clever to say about the MZ initiative. Data is not reviewed in this writing, but we were surprised, and thrilled, to experience an enormous support and commitment even though the informants had different relationships to Klitmøller, to the act of surfing and to the IT and communications industry.

Strfish going to Cph
Strfish going to Cph